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Responsible Consumption: Discover Good Friday! Our Conscious Alternative to Black Friday

Have you ever felt that Black Friday shopping contradicts your ethical values? What if I told you there was a way to enjoy discounts without compromising your principles? At Lamu, we transform the shopping frenzy into a conscious and meaningful experience: welcome to Good Friday, where every choice counts.

But what does this mean for you and how can you join this responsible consumption movement? Keep reading to find out and learn how to consume more responsibly.

Towards a Sustainable and Conscious Lifestyle: tips for More Responsible Consumption

Responsible consumption is not just a fashion, it is a lifestyle that reflects your values ​​and your commitment to a more sustainable future. Here we share some tips for making more conscious and responsible purchasing choices , especially during events like Black Friday and beyond.

  1. 💡 Invest in Durable Pieces: Opt for jewelry and products that are designed to last, thus avoiding the cycle of rapid consumption and disposal.
  2. 🔍 Look for Attention to Detail: Look at the quality of the materials and craftsmanship. A good piece not only looks better, but also stands the test of time.
  3. 🌍 Information is Power: Research the origin of the products you buy. Who made them? How were they manufactured? What impact do they have on the environment and society?
  4. 🤔 Avoid Impulsive Purchases: Take a moment to reflect before buying. Is it something you really need or just a momentary desire?
  5. 📋 Wish and Need List: Create lists that help you distinguish between what you need and what you want. This will help you make more thoughtful and less impulsive decisions.
  6. 💗 Support Ethics and Sustainability: Choose brands that not only sell products, but also uphold and practice ethical and sustainable values.
  7. 🌱 Be a Sustainability Ambassador: By sharing your experiences and ethical purchasing decisions, you can inspire others to follow in your footsteps.
  8. 👥 Create a Conscious Community: Sharing your stories and learnings about responsible consumption can help create a more informed and engaged community.
  9. 🌿 Take a Minimalist Approach: Sometimes, less is more. Consider taking a minimalist approach, focusing on quality and not quantity.
  10. ♻️ Reuse, Recycle, Repair: Before discarding, think about how you can give your objects a second life.

By following these tips, you can become a more conscious and responsible consumer, contributing to a more sustainable and ethical world. Remember, every small action counts and together we can make a difference.


By choosing Lamu this Good Friday, you are making a powerful decision. Not only are you purchasing unique and beautiful jewelry, but you are also supporting a business model that values ​​people and the planet. Our Good Friday is an opportunity to make meaningful and conscious purchases. We are proud to offer you this ethical alternative to Black Friday, where you can enjoy incredible discounts without compromising your values.

Remember that behind every Lamu piece of jewelry there is a fascinating story, a talented artisan and a commitment to sustainability. By choosing our jewelry, you become part of this wonderful story.

Exclusive Offers Without Compromising Quality

During Good Friday, incredible discounts await you on our unique jewelry. But how do we manage to offer these offers without affecting quality or our values? The answer lies in our ethical and efficient supply chain.

Our commitment to quality is uncompromising. Each piece of jewelry we offer is the result of an artisanal process where precision, passion and skill come together to create something truly unique. Good Friday deals do not mean a reduction in these standards; On the contrary, they are a celebration of excellence in craftsmanship.

Our focus during Good Friday is not just to offer discounts for one day. It is part of a long-term commitment to our customers, our artisans and the planet . We want every purchase made at Lamu to be a choice that you can feel proud of, knowing that you are contributing to a sustainable and ethical business model.

Beyond Discounts: A Focus on Ethics and Social Impact

The Good Friday initiative is an opportunity to redefine what it means to shop consciously. It's not just about getting a good price, it's about understanding the impact each purchase has on people and the planet.

During Good Friday, and extending to the week of November 21-27, our Good Week, Lamu commits to donating 10% of all online sales to the One Day Yes project.

This initiative focuses on guaranteeing access to education and food security for a hundred boys and girls on the island of Lamu in Kenya.

By choosing our jewelry, during this week you are not only acquiring a unique piece, but you are also contributing to a cause that transforms lives and strengthens communities.

Education, Nutrition and Development: Pillars of One Day Yes

One Day Yes works tirelessly to provide a decent quality of life to the children of Lamu Island, offering them a path to a brighter future. This organization firmly believes that education is the key to sustainable development, equality and peace. By supporting this initiative, you become an agent of change, helping to build a better world.

Support for Local Artisans

Shopping at Lamu during Good Friday is much more than purchasing beautiful jewelry at discounted prices; is to directly support artisans in Kenya, the heart of our brand. Every purchase you make has a significant impact on their lives and helps preserve their valuable artisan traditions.

A Deep and Lasting Impact

With your choice you help keep Kenya's rich cultural traditions alive, ensuring that artisanal techniques are passed down from generation to generation.

More than a Purchase: A Contribution to the Community

Your support has a ripple effect in artisan communities. You boost the local economy, creating an environment where art and culture can flourish. Additionally, you contribute to the economic empowerment of communities, which translates into better educational opportunities and a brighter future for artisans' families.

Commitment to the planet on Good Friday

Our commitment to sustainability is stronger than ever during Good Friday.

We understand that the true beauty of a piece of jewelry lies not only in its design but also in its impact on the planet. Therefore, we have adopted environmentally friendly practices, each piece of jewelry reflects our focus on sustainability.

We have taken significant steps to reduce our environmental impact in all aspects of production. For example, we have decided not to offer express shipping during this season. This conscious decision helps reduce our carbon footprint, a small but significant step towards protecting the environment.

Furthermore, our packaging is a testimony of our respect for nature. We use only FSC certified paper and cardboard, ensuring that all materials come from responsible and sustainable sources. In addition, the bags that accompany our jewelry are made in Nairobi from scraps of wax fabrics , using materials that would otherwise be discarded.

How to Make the Most of Good Friday!

Join the Lamu community on Whatsapp and be the first to know everything! Discover how your purchases can make a real difference.

Visit our online store and prepare for a shopping experience that will leave you feeling good, knowing that every choice counts.

Celebrate Good Friday with us and experience the joy of conscious shopping.

We are waiting for you in Lamu to discover together the beauty of ethical and sustainable jewelry!


Safi and the Lamu team